Build your own AI PA.
Proxi runs on OpenClaw — and OpenClaw is open-source. Same framework, same capabilities. You bring the time, the API keys, and the know-how.
Let's be honest about "free"
The framework is free. The intelligence isn't.
You'll need your own AI provider — Claude, GPT, Gemini — and their API keys. That means a subscription to Anthropic, OpenAI, or Google, typically USD $20–100/month depending on usage. Plus hosting costs if you want it running 24/7.
This is genuinely powerful — but it's not "download and go." It's "download, configure, connect APIs, maintain, and troubleshoot." If that sounds fun, you'll love it. If it sounds like work, check out Proxi instead.
OpenClaw
The open-source AI agent framework that powers every Proxi PA. Install it on your own machine, connect your own AI provider, and build your own assistant.
- ✓ Runs on Mac, Linux, Raspberry Pi
- ✓ Connect to Claude, GPT, Gemini — your choice (API keys required)
- ✓ WhatsApp, Telegram, Discord, Signal integration
- ✓ Cron jobs, browser automation, memory system
- ✓ Skills marketplace for extending capabilities
- ✓ Full source code on GitHub
What "free" actually costs
AI API subscription
Claude Pro, GPT Plus, or Gemini Advanced
USD $20–100/mo
Hosting (optional)
If you want 24/7 uptime (VPS or cloud)
USD $5–20/mo
Your time
Setup, configuration, maintenance, troubleshooting
Significant
OpenClaw framework
Open source, MIT license
Free
What Proxi adds on top of OpenClaw
OpenClaw is the runtime. These are the customisations, integrations, and configurations we layer on top to build a production PA.
- → Custom SOUL.md — industry-specific personality, tone, and behaviour rules (not the default template)
- → Pre-configured AGENTS.md with vertical-specific workflows (legal, medical, property, etc.)
- → MEMORY.md structure designed for client context retention across sessions
- → WhatsApp channel integration — linked device, configured, tested, monitored
- → Google Workspace skill bundle — Gmail triage, Calendar sync, Docs/Sheets access
- → Custom cron jobs — follow-up schedules, reminder cadences, inbox check intervals
- → Escalation rules in agent config — priority routing, human handoff triggers
- → BM/EN bilingual communication templates in agent memory
- → Heartbeat configuration — proactive checks (email, calendar, deadlines) tuned to business hours
- → Error monitoring and recovery — we detect and fix issues before you notice
- ✦ Everything in Proxi, plus:
- → Higher-tier AI model (Opus-class) — better reasoning for complex multi-step tasks
- → Multi-channel config — WhatsApp + email + Telegram/Discord/Signal simultaneously
- → Custom workflow design & automation — multi-step processes, approval flows, orchestration
- → Advanced integration engineering — APIs, databases, CRM, custom tools via MCP or direct API
- → Stripe/payment integration — invoice tracking, payment notifications, subscription management
- → Custom API integrations — CRM, booking systems, internal tools via MCP or direct API
- → Browser automation skills — web scraping, form filling, monitoring via Peekaboo/Playwright
- → Lead capture workflows — inbound message classification, scoring, routing rules in agent config
- → Sub-agent orchestration — spawned tasks for parallel processing (research, content, analysis)
- → 5-minute response SLA with priority monitoring
All of this runs on standard OpenClaw. The difference is the configuration depth, integration wiring, and operational experience behind it.
The honest trade-off
OpenClaw is genuinely powerful — our own PA Naoise runs on it. Everything she does, the framework supports.
The difference is setup, configuration, maintenance, and knowing which integrations to wire together. That takes time. If you enjoy building — go for it, seriously.
If you'd rather skip straight to a PA that works — that's Proxi at RM199/mo. If you want the full workflow automation package — that's Proxi Max at RM499/mo.